For Immediate Release
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Castek Selects Hill Holliday
for Strategic Brand Initiative; Software Company Known
for Its Advanced Property/Casualty Insurance Systems
BOSTON--(BUSINESS WIRE)--March 28, 2002--Castek Software
Factory, Inc. has selected Hill, Holliday to help evolve
and launch its strategic brand.
Castek chose Hill, Holliday following a competitive
review. According to Yung Wu, Castek's CEO: "Castek
is committed to the excellence of its products and the
success of its customers. To build a strong brand foundation
for our long-term success we needed a world-class agency.
That's why we chose Hill, Holliday."
The integrated account will utilize the full range
of services Hill, Holliday has to offer, including strategic
planning, advertising, design and media planning.
Castek, a Toronto-based company, specializes in the
development of advanced business software for the financial
services industry and is recognized for its Insure3
(pronounced "insure cubed") suite of property/casualty
insurance systems.
"Castek is a dynamic business innovator with a
unique technology designed to help financial services
companies obtain an edge in the marketplace," said
Mike Sheehan, president of Hill, Holliday. "We
are excited to be working for them, and we look forward
to helping them tell their story."
About Castek
Castek Software Factory Inc. specializes in the creation
of strategic business software for the financial services
industry, with a specific focus on property and casualty
insurance. Founded in 1990, Castek is recognized for
its advanced, flexible core business processing systems.
Castek was named to the Top 100 Independent Canadian
Software Companies in the Branham 300 rankings and is
the winner of Branham's "Top Product Launch of
the Year" award for 2001. For more information,
readers can visit the company's Web site at www.castek.com.
About Hill, Holliday
Hill, Holliday, owned by the Interpublic Group of Companies
Inc. (NYSE:IPG) and headquartered in Boston with offices
in San Francisco and New York City, is one of the top
communications agencies in the U.S., with current billings
of nearly $1 billion. In 2001, Hill, Holliday was chosen
as Adweek's New England Agency of the Year, Marketing
Computers' National Agency of the Year and BtoB Magazine's
Best Full Service Agency. The agency has won numerous
awards for advertising excellence and effectiveness
and has among its roster of clients leading national
and regional brands such as John Hancock, FleetBoston
Financial, Anheuser-Busch, Red Roof Inns, PricewaterhouseCoopers,
Popeyes Chicken, Beringer Wine Estates, Minolta, Verizon
Wireless, Marshalls and Dunkin' Donuts. Hill, Holliday
can be found on the Web at www.hhcc.com
CONTACT: Eileen O'Connor
Hill, Holliday
(617) 859-4420